User Acquisition Manager

Marketing
Tel Aviv, IL

Intro

Play Perfect is a fast-growing mobile gaming company that provides entertainment to millions of users around the world. The company is headquartered in Tel Aviv.

With a team of talented and passionate developers, designers, industry experts and gamers, Play Perfect is at the forefront of creating immersive gaming experiences that engage players on a whole new level.

As we continue to push the boundaries of what is possible in gaming, Play Perfect is poised to shape the future of the industry and redefine what it means to be a skill-based gaming company.

As we expand, we're​ ​looking for​ ​a​ ​rockstar User Acquisition Manager to join our great team!

Responsibilities

● Plan, launch, optimize and analyze UA campaigns.
● Collaborate with the creative team to develop compelling ad creatives and marketing assets that effectively engage and convert the target audience.
● Build and maintain strategic relationships with key acquisition partners.
● Manage UA campaigns and budgets across multiple games, channels, and geos.
● Data Analysis (Identifying trends, opportunities, discrepancies).
● Research and evaluate mobile games and UA trends, have a voice in our creative and product direction.
● Contribute on building, maintaining, and developing our relationships with UA partners

Requirements

● 2+ years of experience in mobile performance marketing – running UA and Retargeting campaigns with ROAS (return on ad spend) and active user base growth targets.
● Experience
● Hands on in planning, execution, and optimization of UA campaigns across various channels, such as social media, SDK networks, DSPs, SRNs while ensuring alignment with business goals and marketing objectives.
● Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to UA.
● Success in building processes to thrive in a fast-paced, ever-changing environment.
● Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs;
● Must-haves: a positive attitude, a passion for games and a love of problem-solving
● An understanding of advanced data analysis, Looker, Tableau, and the mobile gaming space is a definite plus.
● Fluent English - verbal and written.

Apply Now!

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